innocent sibanda
Identity design competition: SELEP Local Enterprise Partnerships (LEPs) are public-private partnerships between local authorities and local businesses. South East LEP manages the economic growth of East Sussex, Essex, Kent, Medway, Southend and Thurrock. Creative requirements A new logo that uses SELEP’s name in full, together with associated brand guidelines governing usage and providing the necessary components for a consistent brand identity to be delivered across all media. Creative restrictions The logo design should not embody a geographical reference, unlike the current logo.
Brand values The brand values desired to be attributed to the ‘new’ SELEP are: • Progressive • A true partnership • Able to attract investment and growth • A strong business voice • A positive influence • Outward-looking
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